Woolworths Assures Customers Their R89 Blueberries Had Nothing to Do With Billions Lost on David Jones

CAPE TOWN — Woolworths has reassured South African shoppers that the R89 they pay for a small punnet of organic blueberries had absolutely nothing to do with the billions lost on its Australian David Jones investment.

The retailer purchased David Jones for approximately R21.5 billion in 2014 before selling it in 2023 for a fraction of that amount. The Australian department store has now entered administration after 188 years in business.

‘Our blueberry pricing is entirely unrelated to our international investment decisions,’ explained a Woolworths spokesperson.

‘Customers are paying for exceptional quality, responsible sourcing and the reassurance that their blueberries have enjoyed a better life than ordinary blueberries.’

The company dismissed suggestions that shoppers had indirectly financed its Australian adventure.

‘Those were separate financial decisions, made by highly qualified executives.’

Asked whether the collapse had prompted any changes to its investment strategy, the spokesperson said the company remained committed to delivering premium value.

‘Our customers can rest assured that the blueberries will remain expensive.’inted to the retailer’s continued commitment to premium products.

‘We remain confident in our ability to deliver value.’

Customers were reminded that strawberries are also available, although they are not significantly cheaper.